01
Headless storefront
Next.js front-end on Vercel, Shopify Storefront API for catalogue and checkout. Tuned for speed: fast first paint, real Core Web Vitals scores, SEO-clean URLs.
Featured · Case study 01
Slim By Nature
E-commerceWeb platformAI2026
slimbynature.com.au - Client
- Slim By Nature
- Engagement
- Multi-year, ongoing
- Surface area
- Storefront · admin · AI · loyalty · app
- Stack
- Next.js 14 · Headless Shopify · Claude · Supabase · Klaviyo · Freshdesk
A complete rebuild for an Australian wellness brand. We took the existing Shopify store and lifted the storefront off it: a fully headless, highly optimised Next.js front-end consuming Shopify's Storefront API for product, cart, and checkout, while the rest of the experience runs on its own purpose-built systems.
The site itself is only the surface. Underneath it sits an adaptive AI quiz, a 24/7 conversational sales and support agent, a custom admin dashboard, an automated content engine, and a loyalty programme that links the website to the SBN Life mobile app and the brand's community on Facebook.
Before the rebuild, the original Shopify store leaned on a long stack of paid third-party apps: a monthly subscription for the quiz, another for reviews, another for bundles, another for loyalty, another for upsells, and so on. We replaced every one of them with native code built directly into the new front-end. The result: a faster site, a tighter brand experience, and a saving of over $300 a month in subscription fees.
Nine systems built around one storefront.
Each one solves a real operational problem the SBN team had, and most of them ship value the day they're switched on.
02
Angel AI
A 24/7 conversational agent that knows every program, product, and policy. Logs Freshdesk tickets on behalf of the visitor, recommends products, traces Shopify orders by tracking number, and hands off to the team when it should.
03Replaces paid SaaS
AI quiz Adaptive
Each question is generated from the previous answer, so no two quizzes are identical. Ends with a personalised program recommendation and a one-hour discount code, with a Klaviyo reminder triggered if the visitor hasn't checked out within 30 minutes.
04
SBN Admin
A purpose-built mobile-first dashboard so the SBN team can run the day-to-day themselves: push notifications, recipe of the week, blog publishing, quiz analytics, bundle pricing, SEO, loyalty.
05Replaces paid SaaS
Bundle builder
Composes new product bundles directly against Shopify, so pricing, inventory, and product metadata stay in sync without anyone touching the Shopify admin.
06Replaces paid SaaS
SEO monitor
Tracks the brand's target keywords, ranking trajectory, and competitor movement in Google. Replaces paid tools like SEMrush and Ahrefs at a fraction of the cost.
07Replaces paid SaaS
Blog generator AI
Drafts and publishes long-form articles from suggested topics, with on-page SEO baked in. Posts consistently rank quickly on Google with no further intervention. Every post auto-generates Facebook, Instagram, Story, and EDM assets in one pass.
08
Recipe of the Week
A queue of recipes, drafted in advance, pushed weekly to the SBN Life app, so the lifestyle content arm runs on rails instead of on someone's calendar.
09Replaces paid SaaS
Loyalty & referrals
A points programme linking the storefront, the SBN Life app, and the brand's Facebook group. Customers earn points for purchases, app activity, and community engagement, then spend them in the store.
SBN Life: the platform meets the pocket.
A native iOS and Android companion app for SBN program members. Members open it for the daily plan, log meals and weight against their program, work through the recipe of the week, and track wellness trends across the journey. Every system on the storefront has an arm into the app: the recipes are scheduled here, the loyalty points sync both ways, and Angel sits in the bottom nav.
OnboardingWelcome flow
Daily homePlan + tasks
Recipe hubRecipe of the Week
ProgressWeight + wellbeing
The threads back to the platform.
- ↗Recipe of the Week pushes here weekly from the SBN Admin dashboard above.
- ↗Loyalty points sync both ways: earn in-app, spend in the storefront.
- ↗Angel, the AI assistant, lives in the app's bottom nav and shares context with the web version.
- ↗Push notifications fire from the same admin tool the team uses for marketing copy.
- ↗Programme purchases on the storefront unlock the matching plan inside the app automatically.
- ↗Member progress is the source of truth for both the app and the brand's customer-care team.
Carrying all of that, the storefront still scores GTmetrix Grade A with 98% structure and a largest-contentful-paint of 436ms on mobile, tested from Sydney in July 2026. See the full results →
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